Insights
Notes from the work.
Engineering deep-dives, design notes, and the occasional company update.
Recent writing
Design
Tile rhythm: a quiet pattern for marketing pages
Why we alternate light and dark full-bleed tiles on every site we build — and the rules that keep it from looking generic.
Apr 9, 2026 · 6 min read
Engineering
We stopped shipping feature flags in PRs
How a small process change cut our gate-cleanup debt to zero, with a one-line agent that opens a removal PR two weeks after a flag goes 100%.
Mar 22, 2026 · 5 min read
Company News
Our 2026 roadmap, in plain language
What we're investing in this year — including a renewed focus on managed AI infrastructure for compliance-heavy clients.
Mar 4, 2026 · 4 min read
Engineering
Evals before features: how we ship LLM systems
Our internal playbook for shipping AI features safely — and why eval harnesses are the first PR, not the last.
Feb 19, 2026 · 9 min read
Product
How we redesigned our own pricing page
We applied the same museum-quiet principles to our agency pricing page that we apply to client work. Here's what changed.
Feb 2, 2026 · 5 min read